Your AFMA Staff

Mark Miller is the 9th president of the Arizona Food Marketing Alliance since 1943. Mark enjoyed a successful 36-year career as a Senior Vice President for the Hensley Beverage Company, the local distributor of Anheuser-Busch products followed by three years with Talking Rain.


He has served as a consultant for the City of Hope and as president of the Arizona Food Council.


Mark was honored by AFMA in 1998 as the "Supplier of the Year."

Debbie Roth, Vice President/General Manager is a 36-year veteran of the Arizona Food Marketing Alliance joining AFMA in January of 1985. She is a graduate from the University of Illinois with a B.A. in History and Secondary Education. She manages the day-to-day business of AFMA; is the Editor of the Arizona Food Industry Journal; Administrator for the Arizona Food & Drug Industry Education Foundation and manages all AFMA and Foundation Events.


In 2017, she was appointed by Governor Doug Ducey to serve as a Lottery Commissioner representing Retail.


Raynetta Hughes, Administrative Coordinator, is a 20-year veteran of the Arizona Food Marketing Alliance. In her current role, she serves as AFMA's receptionist, answering phones and directing calls. She manages the AFMA office maintaining equipment and ordering supplies. She is responsible for the AFMA Coupon Operation and is also the manager of accounts receivable for AFMA, the Publishing Company and the Education Foundation.


Raynetta is also responsible for tracking membership and sponsorship activity.

2021 AFMA Board of Directors

Advisory Board

Edward "Trey" Bashas

Bashas' Family of Stores


Micheal Cristal

Fry's Food Stores


Joe Cotroneo

Crescent Crown Distributing


Tim Tourek

Circle K


Mark Miller, President

Arizona Food Marketing Alliance


Debbie Roth, VP/General Manager

Arizona Food Marketing Alliance




Michelle Burton

Fry's Food Stores


Joshua Crosman



Chris Curtin

Young's Market

Mike Goodwin



Brian Hagler

Swire Coca-Cola


Bradley Hanson


Clint Hickman

Hickman's Family Farms


Michael Junk



Tim Kelly

Shamrock Farms Dairy Division


Troy Little

Quik Mart


Derek Mirza



Terry Morrison

Crescent Crown Distributing

Jeff Nelson

Impact Group

Todd Newman

Circle K

Jorge Rascon

El Ranch Market IGA


Kurt Riess

Los Altos Ranch Markets


Kara Rueker

Whole Foods


Chris Schafer


Ray Schey

Phoenix Business Journal


TJ Shope

Shope's IGA

Troy Schmitz



Geoff Stickler

Express Foods

Jim Tooms



Ralph Woodward


Arizona Food

Marketing Alliance

© 2016 Arizona Food Marketing Alliance

120 E Pierce St.

Phoenix, AZ 85004

Tel: (602) 252-9761