Effective April 1, 2024, Lisa Bednar began serving as the tenth, and first female, President in the eighty one -year history of the Arizona Food Marketing Alliance. AFMA is a state trade association that represents and advocates the interests of the Arizona retail food and beverage industry and their supplier partners.

Lisa served as the Sr. Director of Community and Education for the Arizona Food Marketing Alliance (AFMA) since 2022 where she managed AFMA’s Education Foundation and oversaw its community involvement efforts. In this role, she created significant expansion of the Foundation’s scholarship awards; under her leadership, the AFMA Board of Trustees has awarded over $400,000 in scholarships to AFMA members’ employees and dependents.

Prior to joining the AFMA team, Lisa served in varying brand and key account management roles of increasing responsibility for over twenty years at Hensley Beverage Company.

Lisa grew up in the San Francisco Bay Area and earned a Bachelor of Science degree in Education from the University of Nevada, Reno. (Go Pack!)

In her spare time, Lisa enjoys yoga, reading, crafting, and movie watching. Since moving to Arizona in 2000, she loves to visit new and favorite places in the state with her husband and two children.